Ikea has issued a cease and desist demand to an indie horror developer insisting they change their unreleased horror game in a bid to prevent press and players from comparing it to its global furniture chain .
Shop is closed what we told you a few weeks ago – Endnight Games is a haunting mash-up of ‘The Forest’ (Who Coincidentally Seen Its Sequel, Sons Of The Forest, Recently Delayed) and the monotony of everyday life, and comes from indie developer Ziggy.
While it does not use any of Ikea’s products, names or branding, Ikea believes the developer is infringing on its copyrights and referred it to the New York law firm Fross Zelnick. As a result, Ziggy – which is based in the UK – has ten days to make changes or face legal action.
“I was going to spend the last week of my Kickstarter preparing an update for all the new alpha testers. But now I have to completely revamp the whole look of the game so that I don’t get sued.”
When asked whether he intentionally designed the store or its contents “with Ikea in mind”, Ziggy said: “I have purchased generic furniture asset packs to make this game”.
Ikea isn’t convinced, though.
“Your game uses a blue and yellow sign with a Scandinavian name on the store, a blue box-like building, yellow vertical shirts worn by Ikea personnel, a gray path on the floor, furniture that resembles Ikea furniture. Looks like, uses. and product signage that looks like Ikea signage,” the legal paperwork insists. “All the foregoing immediately suggests that the game takes place in an Ikea store.”
The lawyers also point out that while the gaming press has not made a direct connection to Ikea, readers still have: “Furthermore, many comments by readers of these stories associate with Ikea stores,” the letter states. .