Acumatica is hitting the gas on its marketing initiatives.
The Kirkland, Wash.-based maker of cloud-based enterprise resource planning software is the primary sponsor of an IndyCar run by Paretta Autosport, the company and the team announced Tuesday.
Paretta Autosport is the only woman-owned, woman-driven and woman-forward team competing in the NTT INDYCAR Series, and will race this weekend at the Big Machine Music City Grand Prix in Nashville, Tenn.
More than 62% of the team is comprised of women across all roles, including driver Simona De Silvestro. Founded in 2021, Detroit-based Paretta Autosport says its aim is to “shine a bright light on diversity and inclusion for all while developing talent to feed the STEM workforce pipeline well beyond motorsports.”
Team CEO Beth Paretta called Acumatica the “perfect company” to sponsor its car.
“Like us, Acumatica is passionate about deepening its diversity, equity, and inclusion initiatives. We’re proud to manifest those efforts on the racetrack to inspire others,” Paretta said in a news release.
For its part, Acumatica said it continues to invest in diversity and prioritize hiring women. Founded in 2008, the company has more than 500 employees. In 2021, 40% of Acumatica’s new hires were female.
“We are laser-focused on our AcumatiCares program, which aims to make the world a better, more inclusive place,” Acumatica CEO John Case said. “Paretta Autosport’s commitment to training the next generation of women in STEM resonates deeply with us as we seek to create opportunities for women in our industry.”
The race is scheduled for Sunday at noon PT, and will air on NBC.